Compare Financial Products Side by Side
Pick up to three listings from the directory, then weigh them against each other on the attributes that decide the choice — fees, minimums, features, regulation and ratings.
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What you're comparing
You have 2 listings in the compare tray: Citi Self Invest (Bank-affiliated broker) and Ally Invest (Bank-affiliated broker). Below, each row shows the attribute, what it measures, and which listing leads when the value can be ranked numerically.
| Rating | 4.0 (80) | 4.3 (160) |
|---|---|---|
Min. deposit (lower is better) Cash needed to open an account — $0 at most US brokers today, higher at premium tiers. | $0 | $0 |
Trading fee (lower is better) Per-trade cost on stocks, ETFs and options — small per ticket, large over a year of activity. | $0 stocks/ETFs | $0 stocks/ETFs · $0.50 options |
Assets offered What you can hold in the account — stocks, options, futures, crypto, bonds — limits future moves. | Stocks, ETFs | Stocks, ETFs, options, mutual funds, forex |
Regulated by Which regulators supervise the firm and which insurance scheme protects assets if it fails. | SEC, FINRA, SIPC | SEC, FINRA, SIPC |
| Regulation | SEC, FINRA, SIPC | SEC, FINRA, SIPC |
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| Headquarters | New York, NY, United States | Sandy, UT, United States |
| Founded | 2021 | 2005 |
| License | — | — |
| Experience level | All | All |
| Visit | — | — |
Bottom line
Across the attributes that can be ranked numerically: Citi Self Invest leads on min. deposit ($0); Citi Self Invest leads on trading fee ($0 stocks/ETFs). Use this as a starting point — your own situation (account type, deposit size, jurisdiction) decides which of those leads actually matters.
How to use this comparison
Side-by-side comparisons make trade-offs visible — but only if you compare on the dimensions that actually drive the decision. A 0.10% expense-ratio difference between two near-identical broad-market ETFs is real, but rarely the deciding factor for a $5,000 investment. A 5-year track record difference between two robo-advisors usually matters less than whether they support the account type you need.
Before you commit to one option, write down two or three deal-breakers. Maybe it's "must support a SEP IRA". Maybe it's "must have a no-fee checking account included". Filter against those first, then look at marginal differences.
Where possible, every numeric attribute in the table is sourced from the business's own disclosures or a regulator filing. We refresh claimed and verified listings on at least a quarterly cycle; unclaimed listings rely on our last editor review, and we mark the date so you can judge how recent the information is.